![Are CRM Platforms Just For B2B Companies?](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/are-crm-platforms-just-for-b2b-companies-open-graph.jpg?w=300)
Are CRM Platforms Just For B2B Companies?
In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even
![The Differences Between CTAs in B2B and B2C Marketing](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/the-differences-between-ctas-in-b2b-and-b2c-marketing-open-graph.jpg?w=300)
The Differences Between CTAs in B2B and B2C Marketing
This article will explore how CTAs differ for the two types of businesses, and how to create CTAs that improve click-through rates.