Content Marketing

Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets. The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business

Content marketing is an important tool for your sales team. Used well, it can help salespeople move customers through the pipeline and close sales faster.

"Content" is a marketing buzzword, but when used properly, it can boost your SEO and increase sales. This article reveals how to make sure content marketing benefits your business.

AJ Ghergich breaks down his Dreamforce 2015 presentation and discusses the relationship between content marketing and SEO in this article for Blogtober.

This Blogtober article is an excerpt from the Marketing Cloudcast episode with Joe Pulizzi, the Godfather of Content Marketing.

Content marketing is a tricky subject, but Joe Pulizzi, one of the leaders in the industry, helps break it down in his article for Blogtober.

The benefits of content strategy are hard to ignore. Producing smart, shareable content can help establish a path for your brand and allow you to thrive where the competition is weakest.