Customer Relationships

Great service is not just about what a company does for its customers, but how it does it.

Artificial intelligence has made so many headlines over the past two years -- both good and bad -- that startups entering the space need to think carefully about how they position the technology to their customers and prospects.

Just because consumers are constantly connected, that doesn’t mean brands should be constantly marketing to them. No matter what kind of tactics you use, you’ll get your best results when you look at the data to identify the right time -- as well as the right channels -- to begin or continue a conversation with them.

The more you humanize your customer service, the more customers will likely start treating chatbots, portals and even automated phone trees as though they were living, breathing members of your team.

Whether they are installing a product on a customer site or making an essential repair that fixes a problem, field service teams need to be as productive, as efficient and as effective as possible.

If I buy these Service Cloud licenses from you, that’s great and it solves our contact centre problem, but what else can they do?

Instead of thinking of your fan base as a goal that you’ve achieved, consider them a foundation for future success. Once you’ve got some, this is what you should think about doing next.

Artificial intelligence has become a part of our daily lives. In order to keep up with connected, informed, and demanding customers, companies have to use powerful technology the right way to anticipate, assist, and attract them.

You can help your business by investing more time and support in your customer service team. Learn how empowered reps can enhance the customer experience.

No company can change the way their marketing, sales, customer service, and other departments operate overnight, but your leadership can make the decision to adopt a customer-centric mindset.