Featured

Salesforce, the global leader in CRM, today announced that it is now live on Amazon Web Service (AWS) Cloud infrastructure in Canada. Customers in Canada can access the Salesforce Intelligent Customer Success Platform, including Sales Cloud, Service Cloud, Salesforce Platform, Community Cloud,

Dreamforce 2015 featured an entire day focused on one issue: workplace equality. Corporate leaders and celebrities -- from YouTube CEO Susan Wojcicki to Oscar-winner Patricia Arquette -- gathered in San Francisco to discuss not only how they are driving change on the subject in their organizations

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.

When times are tough – whether it’s poor sales, customer complaints or staffing issues – businesses may find little comfort in knowing they’re not alone. But that’s often because they’re still struggling with problems in isolation, rather than learning from their peers in non-competitive firms.

Martha Galley, Vice President, Customers for Life, at Salesforce will speak with other esteemed female leaders at the Forward Together conference in Toronto, an annual event that aims to elevate women in the workplace so they can progress forward together.

Early in my career, I spent 10+ years working in the technology industry in marketing, product development and business development roles. Since then, I’ve had the privilege of coaching dozens of women executives from across the industry and I’ve been an invited speaker at about two dozen

Customer reviews and revenue go hand in hand. In fact, companies with the highest customer loyalty typically grow revenues at more than twice the rate of their competitors. Want more data? A study of 200 of the Fortune 500 firms across 40 industries found a 1 per cent improvement in customer

One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that’s also when the troubles can start. Large organizations can

The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications

              If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find