![The Power Of White Papers](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/the-power-of-white-papers-open-graph201.jpg?w=300)
The Power Of White Papers
If blog posts, social media posts and infographics are the appetizers of content marketing, consider white papers to be the main course. White papers are often far more attractively produced than they used to be, but their information-packed purpose remains the same. This was the resource that
![All The Hidden Meanings Behind A Lead’s ‘No’](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/all-the-hidden-meanings-behind-a-lead-no-open-graph.jpg?w=300)
All The Hidden Meanings Behind A Lead’s ‘No’
It’s amazing how powerful the word “No” can be to a new salesperson, considering how short it is. Just two letters. Just one syllable. And still, it sometimes feels like a door is being closed in your face, or a phone call is being brought to an abrupt end. Even a novice sales rep will expect a
![8 Highly Effective B2B Lead Generation Ideas](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/8-highly-effective-b2b-lead-generation-ideas-open-graph.jpg?w=300)
8 Highly Effective B2B Lead Generation Ideas
Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…