Marketing Cloud

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.

If a picture is worth 1,000 words, shouldn’t a well-designed infographic be worth a lot more?

Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”

The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems.

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience."

The next time you're presented with trend information about the market you're serving as a sales team, think through a few areas to determine whether it's worth your while and if so, the best way to move forward.

One of the things that may have initially put off Canadian SMBs from using social media to connect with customers is the fear of having to constantly keep up with all those posts. Twitter chats are a great example of how to get a lot done on social media in less time.

What is lead-to-revenue management? Learn how it can benefit SMBs and how to get started.

Even if you haven’t been able to start getting in shape by the end of January or achieving some other personal New Year’s resolution, there’s a higher chance of doing better with your professional goals, thanks to marketing automation.