Marketing

Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.

Growth hacking isn't a step-by-step marketing plan that businesses can simply implement. It often requires creativity, the willingness to experiment, and the ability to adapt to changes quickly.

Content marketing is a powerful tool that, when used strategically, can drastically shape your customer journey, positively impact multiple departments, and help turn customers into advocates.

Rather than risk being viewed as using International Women’s Day (IWD) to get attention, the brands that thrive will be those who commit real time, effort and other resources toward making a difference.

Here are a few ways you can minimize the risks but maximize the rewards of business technology, while prioritizing like a pro:

When inbound marketing is done right, it’s a great way to attain something that most of your outbound marketing dollars will never buy: a loyal, informed customer.

In the age of the customer, organizations that are charting their path to growth and success are those who are leveraging data, technology and especially apps to build faster, smarter, and more integrated solutions for their business and its customers.

It’s probably pretty safe to say that most small businesses that bring on a marketer don’t regret it. Instead, it doesn’t take very long before they wondered how they got as far as they did without one.

Learn about Doug Stephens’ outlook on the Canadian retail sector, the replenishment economy and how omnipresence can ensure long-term survival by downloading the eBook, Waking The Sleeping Giant, from Salesforce.