Marketing

Even the best email marketing content in the world doesn’t matter very much if there’s no one to whom you can send it. For

PR also doesn’t have to be an enormous undertaking that eats up a lot of your existing time to market, or the budget you’ve allocated for marketing purposes. It’s really a matter of getting started. Here are the basics -- along with some factors to keep in mind

All 5 of these books have something to say about what it means to act as a marketer in 2018, and maybe even about what that role might look like tomorrow.

Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.

Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.

The main thing to remember about outsourcing your marketing is that you, as the SMB, are still in control of your destiny. You provide the direction. Just arm yourself with the resources you need to make sure you’re headed in a direction of success.

Applying the scientific method to your marketing efforts can help provide data-driven, objective results.

If you can tell a compelling story about your new product with each of these tactics, you stand a much better chance of launching something that positions your product’s rollout for long-term success.

A good assessment campaign offers real value to customers and prospects, of course, but they can also prove highly useful to the organization that creates them.

Marketers may occasionally wish they could harness some of the elements that make for a successful meme and use it for the work they do -- even though most Internet memes seem to get wildly popular by accident.