Marketing

A good assessment campaign offers real value to customers and prospects, of course, but they can also prove highly useful to the organization that creates them.

Marketers may occasionally wish they could harness some of the elements that make for a successful meme and use it for the work they do -- even though most Internet memes seem to get wildly popular by accident.

Here are five different e-mail newsletter formats you can try to shake up what you’re creating, sending and managing through tools like Marketing Cloud.

Jamie Dewar was raised on doing things differently. Now at the helm of the family business, he’s blazing a trail to help Legend Boats lead the way in the marine industry as it grows.

Any kind of advertising copywriting has its challenges, but the promotion of content marketing assets means telling a special kind of story, in a special kind of way.

Katherine Duncan is an explorer who loves a road trip as much as a creative journey. From leading her team through digital transformations, to looking out for their health and safety, Katherine is a Trailblazer keeping her colleagues’ interests at the heart of change.

When revolutionary change like AI — or the internet or social media — barrels through the marketing industry, it’s easy to be left behind. Here are four ways you can take to implement AI at your company.

Your customers can see right through generic, boring templates. They want real, authentic communication, and they may jump ship if you rely too heavily on templated responses.

Learn about some of the common parts of an effective content strategy, as well as tips on how to craft it for your business.

Developer Jim Buchan works to enlighten others so everyone can work towards a brighter future.