President and General Manager at Innovator Industrial, Don Cooper is blazing a trail in digitalization not just across the business he founded but also across the heavy industry sector that it serves.
A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments.
It’s hard for a business executive to compete with the latest viral cat video on Facebook, but that hasn’t stopped countless organizations from trying.
Make the search process shorter, no matter what type of persona they are, and see how much faster they’ll turn from a a mere browser and into a paying customer.
Learn about role-based content marketing, where you develop assets with someone overseeing a specific function in the business as the intended target audience.
The more you pay attention to word of mouth marketing results, the more likely you’ll be able to improve them -- and achieve the kind of reputation that turns an SMB into one of Canada’s fastest-growing companies.
You can start this process by looking at your best-performing assets in Marketing Cloud and repurpose the ones that really stand out in terms of engagement.
