Marketing

Whether they’re enticing potential buyers with an intriguing blog post, a comprehensive educational white paper or a handy online calculator, the best marketers always know exactly who they’re looking for -- and who they aren’t.

Use Valentine’s Day cards as a metaphor to develop a strategy that spreads the love among more of your customers.

Datasheets help make buyers feel like they’ve done all their homework -- which ultimately leads to a more confident purchasing decision.

A well-executed ad retargeting strategy provides a unique form of value to online customers by recognizing what they’re interested in and surfacing it alongside the content they enjoy.

While text messaging can represent a highly intimate, one-on-one way to connect with your target audience, it also poses some risk.

Consider some of the following tactics as a way to boost the return on investment (ROI) for your blogging efforts.

Explore some ways that personalized marketing can create a better experience for the user.

When you’re marketing to consumers in the lead-up to the holidays -- or even in the days immediately following -- you’re tapping into two powerful forces: the desire for a great gift, and the desire for a great deal. Business-to-business marketers (B2B) don’t have that advantage.

Being the subject of a case study doesn’t just have to be an act of kindness and generosity. It can also be a way to build your own brand in a subtle way.

There are simple “test and learn” campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective.