Marketing

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.

If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.

Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.

Here are some ideas on how specific kinds of on-site research results could power the way you nurture demand and drive engagement in prospects and customers.

When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own.

With a robust marketing automation solution, you can easily automate aspects of your marketing process, freeing you up to nurture leads and grow your business.

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.

Journey analytics begins with paying closer attention to how your customers navigate their way through the marketing channels you operate, and then optimizing those channels to make an easy, more compelling experience.

If you ease your way into account-based marketing, you’ll soon be able to make your marketing dollars work a lot harder — and have your sales team look even smarter.