Marketing

When marketers tap into the right emotions, what is sometimes a nerve-racking process of researching and selecting a product or service becomes fulfilling -- as will the process of creating content in the first place.

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around.

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.

If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.

Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.

Here are some ideas on how specific kinds of on-site research results could power the way you nurture demand and drive engagement in prospects and customers.

When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own.

With a robust marketing automation solution, you can easily automate aspects of your marketing process, freeing you up to nurture leads and grow your business.

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.