![7 Buyer Emotions Marketers Should Be Building Into Their Content Strategy](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/buyer-emotions-og.jpg?w=300)
7 Buyer Emotions Marketers Should Be Building Into Their Content Strategy
When marketers tap into the right emotions, what is sometimes a nerve-racking process of researching and selecting a product or service becomes fulfilling -- as will the process of creating content in the first place.
![The Best Way For Marketers To Gather Data About Buyer Intent](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/gather-buyer-intent-og.jpg?w=300)
The Best Way For Marketers To Gather Data About Buyer Intent
When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around.
![How Combining Digital and Direct Mail Can Boost Sales And Marketing Success](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/digital-direct-mail-og.png?w=300)
How Combining Digital and Direct Mail Can Boost Sales And Marketing Success
Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.
![Four Ways To Get Buy-In For The Most Creative Marketing Ideas](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/creative-marketing-ideas-og.png?w=300)
Four Ways To Get Buy-In For The Most Creative Marketing Ideas
These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.
![3 Steps Marketers Should Take To Build An Audience They Can Own](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/build-audience-og.jpg?w=300)
3 Steps Marketers Should Take To Build An Audience They Can Own
If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.
![3 Steps Marketers Should Take To Keep Their Content Strategy Under Control](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/content-strategy-control-og.jpg?w=300)
3 Steps Marketers Should Take To Keep Their Content Strategy Under Control
Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.
![3 Ways To Use On-Site Search As A Marketing Tool](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/onsite-search-marketing-tips-og.jpg?w=300)
3 Ways To Use On-Site Search As A Marketing Tool
Here are some ideas on how specific kinds of on-site research results could power the way you nurture demand and drive engagement in prospects and customers.
![5 Ways B2B Marketers Can Prepare For The Holiday Season](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/marketing-holiday-og.jpg?w=300)
5 Ways B2B Marketers Can Prepare For The Holiday Season
When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own.
![Considering Automation? 2 Quick Marketing Tactics to Integrate](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/consider-automation-og.jpg?w=300)
Considering Automation? 2 Quick Marketing Tactics to Integrate
With a robust marketing automation solution, you can easily automate aspects of your marketing process, freeing you up to nurture leads and grow your business.
![3 Content Strategies To Amplify Customer Marketing](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/content-strategy-customer-marketing-og.jpg?w=300)
3 Content Strategies To Amplify Customer Marketing
Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.