![A Journey Analytics Primer For Modern Marketers](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/journey-analytics-primer-og.jpg?w=300)
A Journey Analytics Primer For Modern Marketers
Journey analytics begins with paying closer attention to how your customers navigate their way through the marketing channels you operate, and then optimizing those channels to make an easy, more compelling experience.
![5 Steps To Ease Your Way Into Account-Based Marketing](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/account-marketing-og.jpg?w=300)
5 Steps To Ease Your Way Into Account-Based Marketing
If you ease your way into account-based marketing, you’ll soon be able to make your marketing dollars work a lot harder — and have your sales team look even smarter.
![The Four-Point Path To Marketing Channel Consistency](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/marketing-channel-consistency-og.jpg?w=300)
The Four-Point Path To Marketing Channel Consistency
Given the many different touch points where customers may want to engage with your brand, coupled with those that are likely to emerge in the near future, this is a great time to create a strategy that builds consistency from the very beginning.
![5 Email Marketing Techniques To Get Noticed Amid All The Noise](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/email-marketing-techniques-og.jpg?w=300)
5 Email Marketing Techniques To Get Noticed Amid All The Noise
Email marketing best practices are always evolving, but there’s one that doesn’t change: always recognize customers have a choice to ignore what you’re sending, so make sure your use of Marketing Cloud gives them a reason to believe your message stands out amid all the distractions.
![The Five Ws All Marketers Should Apply To Artificial Intelligence](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/marketing-ai.jpg?w=300)
The Five Ws All Marketers Should Apply To Artificial Intelligence
It’s a lot quicker and easier to say “AI” than using the term “artificial intelligence” in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters — five Ws and one H. Unless you’ve already been using AI tools, for example, the
![4 Underused Marketing Basics to Kickstart Your Growth and Sales](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/iStock-507960424.jpg?w=300)
4 Underused Marketing Basics to Kickstart Your Growth and Sales
Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double
![Agile Marketing: The New Approach You Need to Be a Well-Rounded Marketer](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/agile-marketing-open-graph.jpg?w=300)
Agile Marketing: The New Approach You Need to Be a Well-Rounded Marketer
In this podcast, Jeff Julian, author of Agile Marketing: Building Endurance for Your Content Marketing Team, shares how marketers should “major” in certain disciplines, but “minor” in others: Marketers must be agile.
![How to Be a Focused Marketer in a Distracted World](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/focused-marketer-open-grah.jpg?w=300)
How to Be a Focused Marketer in a Distracted World
Cal Newport, a professor at Georgetown University, discusses the differences between shallow and deep work, as well as why the hive-like mentality in most offices doesn’t contribute much in the way of productivity or creativity.
![You Don’t Need Pool Tables to Have an Engaged Marketing Department](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/engaged-marketing-department-open-graph.jpg?w=300)
You Don’t Need Pool Tables to Have an Engaged Marketing Department
Explore some things that are more important than pool tables that you can use to build great culture and engage your marketing department.
![Social Media Is Growing Up. What Does That Mean for Your Marketing?](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/social-media-growing-up-open-graph.jpg?w=300)
Social Media Is Growing Up. What Does That Mean for Your Marketing?
Social media has become customer service: It allows companies to respond in real-time and make a real, meaningful impact on customers’ lives. In this Marketing Cloudcast, Luke Ball discusses what that means for companies, which ones are doing it well (and how), and what the trends are.