![The State of Influencer Marketing: What You Need to Know for 2017](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/influencer-marketing-open-graph.jpg?w=300)
The State of Influencer Marketing: What You Need to Know for 2017
In this episode of the Marketing Cloudcast, Brian Solis shares his experiences with and outlook for influencer marketing.
![The 5 Most Important Skills to Cultivate in Your Marketing Department](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/cultivate-marketing-open-graph.jpg?w=300)
The 5 Most Important Skills to Cultivate in Your Marketing Department
This article discusses what qualities in a marketer help make a marketing team stronger, as well as how to narrow down an overwhelming list of resumes to make the right hire.
![Why Marketing Needs Salespeople to Supercharge Email Campaigns](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/drip-campaigns_og.jpg?w=300)
Why Marketing Needs Salespeople to Supercharge Email Campaigns
The more insight you can give your marketing team and the more you participate in the creation of an email drip campaign, the better the drip campaign will perform and the more highly primed prospects who will be awaiting your contact.
![Content Marketing: How to Make Each Blog Post Drive ROI](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/The-Purpose-and-Goals-of-Your-Blog-opengraph-.png?w=300)
Content Marketing: How to Make Each Blog Post Drive ROI
Your blog has the potential to be a major part of your company’s brand. Use it wisely to drive traffic, increase sales, and bump your customer satisfaction.
![A Seamless Customer Experience: How You Can Achieve It with Integrated Marketing](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/A-Seamless-Customer-Experience-opengraph.png?w=300)
A Seamless Customer Experience: How You Can Achieve It with Integrated Marketing
Integrated marketing works on every scale, helping you create a cohesive message wherever your customers are.
![Use Customer Success Stories to Bolster your Sales and Marketing Efforts](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/How20to20Ensure20Your20Customer20Success20Stories20Produce20Maximum20Impact_Open20Graph20Image.png?w=300)
Use Customer Success Stories to Bolster your Sales and Marketing Efforts
Customer success stories are a unique form of content, and one strategy for taking advantage of their distinct benefits is to partner with the subject of the story in a promotional effort.
![How to Better Spend Your Social Media Marketing Budget](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/better-spend-social-media-budget-open20graph.png?w=300)
How to Better Spend Your Social Media Marketing Budget
Learn how to create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.
![3 Ways Sales and Marketing Benefit from Rebranding](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/3-Ways-Sales-and-Marketing-opengraph.png?w=300)
3 Ways Sales and Marketing Benefit from Rebranding
Learn how rebranding can open your doors to a whole new customer base and reinvigorate your sales team.
![So You Want to Be an Investor: How to Become a Venture Capitalist](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/Become-a-Venture-Capitalist-open-graph.jpg?w=300)
So You Want to Be an Investor: How to Become a Venture Capitalist
Learn what some of the experts have to say about how to become a venture capitalist.
![The 5 Online Marketing Metrics You Must Understand and Why](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/5-online-marketing-metrics-open-graph.jpg?w=300)
The 5 Online Marketing Metrics You Must Understand and Why
Explore some of the most important online marketing metrics and how to work with your marketing team to improve them.