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Why Canada is the Latest Hot Spot for Startups
The stats back up the facts: Canada is the top spot for start-ups. Its people, economy, and other factors make it one of the best places in the world to start a business.
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Marketing on Medium: How Does It Stack Up?
Should you host your company's blog on your website or write on Medium? Here's what companies need to know about using this popular blogging site.
![13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/email-marketing-tips-open-graph.jpg?w=300)
13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares
No matter how brilliant your email campaign was, if your opens and CTR are low, it failed. Boost your email marketing success with these tips.
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How To Easily Discover & Persuade Influencers to Share Your Content
Promote your content with help from influencers: Sam Hurley tells you how in this article for Blogtober.
![Why B2B Marketers Should Care About Landing Page Optimization](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/b2b-open-graph.jpg?w=300)
Why B2B Marketers Should Care About Landing Page Optimization
Chris Goward wants your landing pages to convert better. He shows you how to improve them in this article for Blogtober.
![How to Use CRM to Increase Your Email Marketing ROI](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/email-marketing-roi-open-graph.jpg?w=300)
How to Use CRM to Increase Your Email Marketing ROI
When you use data from your CRM in your email marketing, you can guide customers through the sales funnel faster. This article tells you how.
![The Psychology of Trust in Marketing: How to Earn It and How to Keep It](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/psychology-trust-marketing-open-graph.jpg?w=300)
The Psychology of Trust in Marketing: How to Earn It and How to Keep It
In order for your marketing to succeed, customers have to trust your company. Earn customers' trust and keep it with these customer service tips.
![Beyond Brand Awareness: Using Video for Lead Generation and Qualification](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/beyond-brand-vidyard.jpg?w=300)
Beyond Brand Awareness: Using Video for Lead Generation and Qualification
Many marketers see a huge opportunity in using video for brand awareness—Especially for those who have massive marketing budgets and a team to create ‘viral sensations.’
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How to Use Adwords Ad Extensions to Improve Your CTR
Easy to implement and low cost, AdExtensions are a great asset to gain credibility and improve your ad presence.
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How to Get Multiple Pieces of Content from One Idea
Need content ideas for your blog, videos, webinars, and other content marketing outlets? Come up with new topics fast with these tips and tricks.