Marketing

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of

Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference. Content marketers have understood for quite

There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged.  Social media has given customers all around the world the opportunity to share their

What makes Disney's marketing so magical? Explore five ways the theme park continues to create magic.