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If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,

You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com." It looks like a complete sentence, but it’s not. On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on

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