Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value. While smartphones have changed considerably over the past few years, the one constant has been the use of
A large enterprise might be headquartered in a skyscraper versus a small business that’s run out of a strip mall, but once they have mobile apps, customers start to look at companies of all sizes with very similar expectations. They might understand, for instance, that a mom and pop shop won't
The apps we use to order food in our personal lives or manage inventory at work have become so sophisticated that creating software now feels more than merely a technical discipline. App development seems to have become almost an art form. And unfortunately, not all of us consider ourselves
A few weeks ago, the Financial Post published a story that spoke directly to a potential threat facing many Canadian businesses. In “How to stay one step ahead of disruptors in the app economy,” the newspaper looked at how companies like Uber are competing with the taxi industry, and Airbnb is shaking up the hospitality sector. The Post suggested the stakes are high if Canadian firms don’t want to get left behind.
Canadian small and medium-sized businesses might not always pay much attention to the latest mobile innovations, and sometimes with good reason. It could take months for new smartphones, tablets and other products to hit the Canadian market, and SMBs need to focus on the tools that they can use
Try saying “cloud computing in Canada” five times fast. It’s no “Peter Piper,” but it’s difficult enough that you might find yourself forced to slow down. That’s okay, though— much like deploying cloud computing, it gets a lot smoother with practice. According to market research firm IDC,
Most every company wants to build relationships with consumers and earn their loyalty. In today’s environment, developing and delivering customer engagement apps can add tremendous value when it comes to increasing brand awareness and drawing repeat business. To design apps that truly make an
