Sales

If the art of finding new customers and growing a business were a rock concert, some of the best marketing teams have served as a warm-up act, and sales has been the main attraction.

In what will be the first in an ongoing series of posts that explores the future of manufacturing in Canada, we recently spoke with NGEN Chief Strategy Officer David Fransen. This interview has been edited and condensed.

Here are six tips that actually can set you up for success far better than what time your alarm clock rings.

Great sales people don’t have to use trickery or build up remarkable powers of persuasion. They use something far more powerful -- something that’s widely available, but just not always used in the way it should be. We’re talking, of course, about data. Fortunately, there are a number of ways you can fool-proof the way you use data to make more consultative sales.

For the second year in a row, Salesforce Canada has been recognized by The Globe and Mail as one of the Best Places to Work in Canada. Our Canadian family, whether working in one of our centres in Montreal, Toronto, and Vancouver, or working remotely across the country, is a vital part of the success of Salesforce.

Don’t worry if you weren’t able to be there on April 11. What follows is a recap of the themes and key points most Trailblazers were talking about:

Whether you’re questioning the happiness of your reps or just want to be proactive, consider trying out each of the following ideas to keep them passionate in their day-to-day roles.

While working in sales, marketing or service can be competitive, putting the spotlight on Trailblazers is really more about inspiring others to follow in their path.

The following questions can be used to guide your thinking and discussions as you determine whether a video series or podcasts are a viable way to develop more effective content marketing assets.

Salesforce World Tour focuses on offering a global look at how Trailblazers are using digital technology to drive innovation.