Sales

At any given moment, there will be people on LinkedIn sharing news about taking on a new job or role, an open position at their firm or one they know, a recent article that affects their industry and a quote from a leader they admire.

Considered by many to be “the founder of modern management,” Peter Drucker defies easy summation. In a career spanning over 70 years, Drucker gave a whole new meaning to the concept of “prolific,” publishing over 39 books.

SMB owners may never be expert sales people, but they’re almost always an expert on selling their vision of what success for the organization will look like.

As companies grow, their needs will change, and so will the benefits that matter to their employees. The best way to stay in sync is an ongoing, active dialogue where they can share what kind of experience they hope to have at work, and even what they want their lives to look like outside of work.

When you tell a story, you increase your chances of connecting with your customers and making more sales. Use the tools and tips in this infographic to shape your stories and improve your bottom line.

Top of the funnel (or TOFU) content ensures that a company is reaching the largest addressable market possible.

One sure sign of e-commerce success is that your online and offline operations will start to feel like a connected whole -- something you manage with smart use of data, and where customers have a consistently excellent experience no matter which option they choose.

“Being a Trailblazer is all about taking risks. Right now, in retail, it’s innovate or die, so we’re taking an aggressive approach to growth that will keep us at the forefront.”

Even the best sales reps may not be able to fully articulate the power and impact of a great software-as-a-service (SaaS) product.

We’ve come up with a few ways to think differently about the act of listening to (and learning from) sales call recordings below. Try them alone, or maybe with your sales coach or another coworker.