Sales

Here’s how you can create your own pre-sales checklist. These tips will help you prepare for a successful call in just 15 minutes.

Getting the average sales rep to use technology tools can sometimes be an uphill battle -- unless you’re talking about email.

Customers and prospects may find the details of certain events will fade from their memories not long after they’re back at the office. A sales pro that uses an event to help them succeed, on the other hand, will prove unforgettable.

Sales in the digital age isn’t just a matter of helping customers find solutions: Salespeople must know the tools, terms, and tech that drive their careers.

This is a good time to do a bit of myth-busting about AI for SMBs, because there is a real difference in some cases between perception and reality.

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.

Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.

Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?

Compare and contrast cold calling with social selling.

Selling is not a one-way performance, it’s a dialogue that requires just the right kind of interaction with the customer based on what they’re hearing in the demo.