Sales

It is crucial that you create sales reports that showcase the most important information. Learn how to create an effective sales report in a few steps.

By using a multichannel sales approach, you can better engage every segment of customer that your company targets and deliver a superior customer experience.

With thorough knowledge of their company’s sales funnel, as well as the data to back up every step within the funnel, salespeople will see higher close rates with more efficient efforts.

Learn about “sales mobilizers,” and how they can be advocates within the organization who will put you on the inside track to success.

Research and construct your personas, decide how you can best help them in each part of the customer journey, and then make it easy for them to move forward—and eventually finalize the sale.

Productivity tools can help you become a better, more dynamic salesperson.

Explore these insights about what you can learn from how your customers interact with you online.

Customer success stories are a unique form of content, and one strategy for taking advantage of their distinct benefits is to partner with the subject of the story in a promotional effort.

There is a fine balance between encouraging your employees to reach their true potential and driving up their stress levels. Learn how to achieve the former and avoid the latter.

Explore a number of ways to use long-tail keywords and why they are important to your paid search (pay-per click, or PPC) and social media campaigns.