Sales

In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it.

The official slogan for the 2015 Pan Am/Parapan Am Games kicking off in Toronto this month is “United We Play.” For sales professionals, a similar mantra for success might be, “United We Sell.”

The traditional qualities that make for a great salesperson—a good way with people, strong product and service knowledge, a competitive mindset—may not have changed, but with changes in buyer sophistication, behaviours and expectations, there’s a lot more to add to the list, according to Salesforce’s 2015 State of Sales report.

The title of his book may sound a little scary, but Anthony ‘Sales Assassin’ Caliendo is here to help you, not hurt you. In The Sales Assassin: Master Your Black Belt In Sales, Caliendo takes readers through a multi-stage program to help salespeople improve their ability to connect with customers, close deals and grow revenue for their organization.

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel.

What works for some doesn't work for others. This infographic has a tip or two for everyone—from cleaning up your CRM to scheduling meetings for the afternoon.

Pre-established relationships are a goldmine for salespeople. Fortunately, you do not have to exploit friendships to grow your business. To turn connections into qualified sales leads, here is what you can do.

Whether we notice them or not, emotions and cognitive biases influence every purchase decision. Find out how to build off of these biases and psychological factors in your sales marketing strategy.

              If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find

There is a reason why Dragon’s Den has become one of the most popular TV programs in Canada, and it’s not just the wisecracks from the judges. It’s that moment when a budding entrepreneur takes the huge risk of pitching a concept for a product or service which they believe will become wildly