Small Business

There are few certainties in sales, but the more reps can feel confident about what’s ahead of them, the better. At one time, for example, sales reps might have been assigned territories or accounts with very little to go on. If there were customer records, they were either paper-based or stored

There’s usually no way of predicting what your next employee will look like, how old they are — or where they might be waiting, hoping to secure an interview with you. We all know the traditional routes to take when a search for talent begins. You can draft a job description and post it on an

After you’ve been running a business for a while you may reach that wonderful moment when you feel like you’re in a groove. Then, sometimes with little warning, the groove turns into a rut. Let’s say you’ve established a number of consistent processes that help you generate demand for your

People throw around the term “cloud computing” so often by now that it’s probably assumed you know exactly what they’re talking about. “It runs in the cloud,” the IT person might tell you about an application you’re now being asked to use. “We’re storing it in the cloud,” another coworker might

If running a business were like driving along a one-way street, there would probably be far fewer entrepreneurs interested in taking the journey. The path business owners take is often far more varied and uncertain. Some companies get started out of someone’s house and later become a multinational

When your customers aren’t actively engaging with you to buy something, what are they doing? Though the answers will always vary, “watching a video” is probably one of the safest bets you can make. During their work day, for example, customers may be connecting to other members of their team via

We’re about to accelerate the time to value in using Salesforce technology. Normally, companies tend to think of the moment they deploy an application as the beginning of enjoying the benefits. It actually starts earlier than that. All technology investments should be aimed at fixing a problem or

By Kathleen Garvin “Behind every successful business is a successful side hustle.” To be fair, that’s not exactly a saying, but test-driving a potential full-blown business on a part-time basis isn’t a bad idea. A side hustle or side gig is typically described as a small business operation someone

“How nice!” “Why, thank you!” “How did you know?” There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post. The fact is, customers are usually surprised and

The longer you run a small or medium-sized business, the more you get familiar with the rules: The customer is always right. You should always offer a great experience, not just products and services. Data drives the best decisions. While you’re following those rules, however, there are machines