Small Business

We can’t control the ongoing situation, but we can control how we respond to it, and how we can continue to support small businesses.

Life in a small or medium-sized business is largely about building, not transforming. SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep

"We are experiencing higher than normal call volumes . . .” “All of our agents are currently busy . . .” “We’ll get to you as soon as we’re back at our desks.” That last line may not be something you’ll hear when you reach out to a company for service and support, but you can almost imagine

Nothing about the traditional concept of a cloud ever made it seem like something that could support a business. An angel, maybe, but not a business. Light, fluffy, almost ephemeral — clouds were something you looked at only to daydream, rather than build and grow. Unless you had a parachute, you

Whoever came up with the phrase “work-life balance” must have been someone who knew all about the teeter-totter experience that defines the life of an entrepreneur. If you’re trying to grow a small business when you’re married with a young family, for example, you might often find yourself torn

Pop quiz: What do you do with a hammer? The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered. Now it gets tougher: what do you do with a marketing platform?

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across

Small business owners have the advantage of being more personal on social media, which audiences generally like. Don’t be afraid to use social media in your own way to make it successful.

Remember that band — the one that was so good but so under-the-radar it seemed like your little secret? The one you’d go to see play in nearly-empty venues but cherished because you felt among the few who could truly appreciate their artistry? If you ever loved such a band, and if it ever rose from

In order to help you navigate the maze of search optimization, let’s focus on the four main things you can do to get fast SEO results.