Small Business

The first act of marketing for many small businesses is probably as simple as a sign on the front of their store or office building that proudly declares “WE ARE OPEN.” Although it covers a lot of the basics — raising awareness, inviting customers to begin a relationship and hopefully designed in

There’s a lot to consider when it comes to designing a policy for your organization. But companies that carefully consider their options and craft a vacation policy that communicates their values and culture will find it easier to attract and keep the talent they need.

Here’s a quick overview of what the technology does and how it will allow you to crush your quota like never before.

For companies that want to offer their customers a more comprehensive experience, it’s worth exploring potential collaborations with other businesses that share similar audiences and values.

Growing a business without a defined sales funnel is kind of like trying to catch a particular colour of confetti pieces with a large fishing net.

It may take time for the team to get fully comfortable with AI features in their CRM. When they begin to see the results, however, they’ll not only become comfortable — they’ll wonder why they didn’t welcome the technology even sooner.

What is real-time feedback? It's the ability to get feedback right at the point of purchase, on premise, or during an event.

An ongoing need for good advice and guidance. These were some of the standout themes that emerged from a new research report from Salesforce that captures the opportunities, challenges and strategies of Canadian businesses across the country.

Think of the following as a sort of quiz. It’s easy to tabulate the results. If you say “yes” to more than two or three of these areas, you’re not just succumbing to “busyness” — you’re at risk of drowning in it.

There are different ways to educate customers about a new product. Learn how to craft your message and effectively connect with the customer.