Artificial intelligence capabilities that were once reserved for larger entities are being democratized, so companies of all sizes can take advantage of them.
Contactless services may have ramped up in response to COVID-19 restrictions, but successful brands have recognized how they have enhanced customer experiences.
As more consumers make the shift to digital channels for everyday tasks, running a successful SMB means making e-commerce a core part of your offering.
By leveraging AI, small businesses can run and optimize ad campaigns with ease, and use what the technology learns to continuously improve their approach.
A strong data governance strategy will make your SMB more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.