Contactless services may have ramped up in response to COVID-19 restrictions, but successful brands have recognized how they have enhanced customer experiences.
As more consumers make the shift to digital channels for everyday tasks, running a successful SMB means making e-commerce a core part of your offering.
By leveraging AI, small businesses can run and optimize ad campaigns with ease, and use what the technology learns to continuously improve their approach.
A strong data governance strategy will make your SMB more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.