Small Business

There’s a way to make the business case for equal pay that’s just as professional and focused on the kind of outcomes that are important to most companies. These are a few of the often-overlooked benefits that will resonate with a lot of smart executives.

Content marketing may never replace traditional forms of marketing like advertising, but it can be a fantastic complement -- especially to a small business that uses it to create a competitive advantage.

With a comprehensive business plan, a data-driven approach and a sense of purpose at the heart of everything you do, forming that kind of partnership will start to look like an invaluable investment to almost anyone.

Think about making Equal Pay Day the moment you show your counterparts in larger organizations that small businesses not only care, but are prepared to act -- and that their actions can go a long way towards making a tangible difference for women across Canada.

Great managers ensure customer service agents are able to take the time to be strategic while also keeping an eye on the tasks that need to be done in real time. This kind of dialogue may not seem as vital as getting through a queue or tickets, but it’s the opposite of “busyness.”

As you survey your addressable market and develop your sales strategy, use the following principles to guide your way in securing those first, big customers:

Once a startup is launched and has reached a certain point of growth, these will be the happy memories of the early days you reflect back upon. There is always a risk, however, that some things won’t go as planned.

Open your books at the end of the month, the quarter, or the even the end of your company’s fiscal year. Hopefully you’ll see records that reveal strong numbers related to overall revenue and growth. Look a bit closer, though, and ask yourself: can you talk to these numbers merely in terms of

Once you’ve launched a small or medium-sized business, attracted a healthy roster of customers and established a certain level of brand awareness, it might feel like it’s time to simply sit back and watch your firm grow. In some cases, though, you might start to feel the same entrepreneurial itch

Toronto-based Interaxon Inc. enables personal transformation through human-centered technology to help people live happier, healthier and more connected lives. Its flagship product, Muse: the brain sensing headband, is a personal meditation assistant that provides real-time audio feedback on your brain activity while meditating.