Small Business

Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business.

As the volume of customers multiplies and the range of products and services grows, the sales process can become more complex. This is when what’s known as “sales operations” comes in — the group that develops and helps run processes that make sales teams run more efficiently.

Do staff ever need help resetting their passwords? When it comes time to upgrade or purchase new technology for the company, do you make the final call? Congratulations! You’re not only an SMB owner, but a chief information officer!

The obvious concern, of course, is how the average SMB can find, train (or even afford) a demand generation consultant if they're only working with a handful of people in their entire sales group. The answer lies in understanding more about what the role encompasses and how it could be applied successfully within your environment.

If you’re a restaurant owner and a new eatery opens up down the street, what’s the first thing you do? Make a reservation, of course, and see what the competition is offering.

There’s going to be lot of fast food consumed. T-shirts will be flying off the shelves. Pop stars will be singing their anthems. And somewhere in the middle of it all, there might also be a little football game taking place.

No one wants to offer any confidential information that would give competitors an advantage, which can sometimes make it difficult for Canadian small and medium-sized businesses to figure out their growth strategy. One way to start is to focus on what not to do.

Competition in the business world is fierce, but small companies can take on their biggest competitors by using proven techniques to reach new customers and earn their business.

In this article for Blogtober, we talk about sales enablement and how it can benefit your company.

The Canadian economy has been built on the backs of driven, savvy and determined entrepreneurs. Industry Canada indicates that small and medium-sized enterprises (fewer than 500 employees) make up 99 per cent of business in Canada and employ 64 per cent of workers in the private sector.