Post. Share. Comment. Repeat. That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy. Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter. Create an event on
When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”
Many people are probably quicker to associate Instagram with the word “selfies” than “shopping,” but that’s about to change. The volume and amount of time people spend on Instagram — not only looking at content but interacting with it through likes and comments — means it has quickly evolved into
One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social
Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,
