Social Media

Social media is more than just a place where you push messages out. You have to be able to respond -- quickly, and with value -- to whatever questions or comments customers might bring up.

While it’s important to have an official presence on Facebook, Twitter and the like, a successful social media strategy means listening to, encouraging and interacting with a lot of other voices as well.

Social media probably has a funny way of transforming from a novelty to a business necessity seemingly overnight for a lot of small and medium-sized business owners.

Even if you’re a seasoned Instagram user in your personal life, running a business account might seem like a bit of a mystery. Start here to begin developing your Instagram strategy, keeping closed deals and other sales results top of mind.

Take a look at the list of rules below. Even if you disagree with some of them, bring them up in your next sales team meeting to discuss with your reps.

Here are 13 of the best recent business-related tweets. As well as some information on tracking down and connecting with industry leaders on social media.

Pinterest gets a lot of search traffic. What makes it more impressive is that Pinterest is a pretty unique social network. It combines both visual and text information, the two basics of any brand’s digital image.

LinkedIn Pulse is an excellent professional platform to feature your content. Learn how to get started, and why this channel matters.

LinkedIn can be used to build brand awareness, develop relationships with industry influencers, recruit new talent, and aid sales efforts.

Connect with people in your industry and identify potential new prospects through Twitter chats.