Social Media

It's up to you to drive engagement on your social media sites, and the best way to do that is with authenticity.

LinkedIn is a powerful, underutilized sales tool. Use it for each new lead and to close more deals.

LinkedIn has advertising options, and many companies would benefit from using them. Learn more in this article.

It's hard to keep track of all the new social media apps, let alone determine which ones are worth your time. Start with these 11 apps.

Facebook advertising is an important part of a social media marketer's toolkit. This primer on Facebook Ads will help.

When you consider all your options for social media marketing, it can be overwhelming. Start here.

It doesn't matter if you have ten followers or ten thousand: These tips will help ensure your Instagram engagement benefits your bottom line.

Sort through Facebook’s vast database of social information with its graph search feature. It’s invaluable for marketers, too, for market research and advertising.

Get to know your customers better. With its search capabilities, Facebook gives businesses the opportunity to learn about their audiences and reach them more effectively.

Have you thought about adding social media groups to your social media marketing strategy? In this post, we'll look at 32 benefits of owning your own social media group on Facebook, LinkedIn, and Google+.