Social Media

Live video streaming is not a new technology. But with fresh apps like Meerkat and Periscope, marketers can change their social media game in a big way.

Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities.

LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first.

Small businesses can in fact manage their social strategies without a ton of time, personnel, and money. Learn how to create an effective social strategy with minimal resources.

Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently.

What is social media integration and where should you start? Read on to learn how to incorporate social with events, networking, seminars, SEO, and more.

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.

Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings.

Automation isn't always a bad thing. The right tools and tactics can free up time and help you achieve social media success.

Maintaining social media profiles can rev up engagement with fans. But in order to create meaningful engagements, you have to find your target customers.