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Traditionally, the best stories have a clear beginning, middle and end. Instagram Stories, on the other hand, are more like an ongoing series of slice-of-life vignettes that tell you something no matter where you jump in. If you’re not a regular user of Instagram, the Stories feature is usually

Startups may need time to grow from seed funding to fully profitable, but they can’t afford to waste any time on the journey from “Who?” to “Oh, I’ve heard of them.” There’s usually no getting around starting off as a “Who?” in most of your potential customers’ minds. Startups, by their very

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