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Try saying “cloud computing in Canada” five times fast. It’s no “Peter Piper,” but it’s difficult enough that you might find yourself forced to slow down. That’s okay, though— much like deploying cloud computing, it gets a lot smoother with practice.  According to market research firm IDC,

Though it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news, and other relevant

Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier

Arguably the hardest step of the writing process is putting down those first words and completing a first draft. But what's next? How does a business take the first draft of content to the next level? Editing is the clear next step, but there are a variety of other actions that can push the

Photo by Elvert Barnes Although lots of sports analysts and commentators are making big predictions about what will happen when the New England Patriots face the Seattle Seahawks at Super Bowl 2015 this Sunday, there’s only one sure winner: the companies who capitalize on the sales and marketing

Customer service isn’t just about dealing with complaints. Providing excellent service starts at the incarnation of a product or service. Good service models are often built in to a brand early on rather than as a post-launch afterthought. Beyond closing a sale, the purpose of customer service is

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all

If you want to sum up the way Canadian marketers are facing their collective opportunities and challenges in 2015 as a one-word status update or a hashtag, you could go with: #Invested. That doesn’t just refer to the dollars Canadian organizations are putting into marketing products and services

Ten Useful Activities That Take Less Than 20 Minutes a Day Done right, LinkedIn can be a boon for your prospecting efforts. But it’s best to avoid the feast or famine mentality: diving in and investing six hours a day for a week straight—polishing your profile, asking for recommendations, and

Developing customer profiles, sometimes referred to as customer personae, is a hot topic.