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Aligning service and marketing departments will position a brand to have a consistent and cohesive dialogue with customers. The brand’s sales and reputation will grow as a result. Learn more about the alignment of these two departments.

Scene One: The marketing department sends out a promotional campaign to a customer who reacts angrily because they already purchased the product in question. One of the marketers approaches the sales rep assigned to the customer, asking, “Why didn’t you say something?” Scene Two: The sales team’s

Sales and marketing are both priorities for any business. As an entrepreneur, how do you decide which to prioritize when starting off?

Traditionally, the best stories have a clear beginning, middle and end. Instagram Stories, on the other hand, are more like an ongoing series of slice-of-life vignettes that tell you something no matter where you jump in. If you’re not a regular user of Instagram, the Stories feature is usually

The best marketing makes it feel like a brand is everywhere at once. They might have a TV spot that’s constantly airing on network TV. An out-of-home campaign about their brand promise could be showing up on bus shelters across Canada. Looking for something on a search engine? There’s the brand’s

You’ve diligently developed the right keywords. You’ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results! Still, you’re disappointed. Even angry. You feel

Startups may need time to grow from seed funding to fully profitable, but they can’t afford to waste any time on the journey from “Who?” to “Oh, I’ve heard of them.” There’s usually no getting around starting off as a “Who?” in most of your potential customers’ minds. Startups, by their very

With many of us spending more time on our smartphones than ever before, there’s no shortage of business cases a company could make for developing its own mobile app. Strangely enough, though, customer service is often not one of them. It’s not that companies are creating apps without thinking

Lots of companies spend their time responding to lucrative requests for proposals (RFPs), but Kathryn Bennett suggests they could win more of them by asking themselves a few questions first. The director of RFP Excellence at Canadian-founded Loopio — which provides software to assist with proposal

You could lose money if someone were to steal your products rather than purchase them. Having someone make off with your office supplies would be irritating, but you could probably replace them. Having someone make off with your data, however, could put you out of business entirely. Keeping up