Recent Stories

“Hi [NAME], I see we share some of the same connections and I was hoping we could schedule a call to discuss your business needs in 2021!” People send cold messages through LinkedIn Inmail like this all the time, but that doesn’t mean it’s a best practice for startups who really want to grow their

Today more of us are spending more time doing our jobs remotely, but in one sense people employed by the same company have been working at a distance from each other for quite a while. Often when it comes time to focus the company on a common objective — like executing a new growth strategy, for

Press the “Buy Now” button and you can get almost whatever you want online. Click on a link in an email and you can get a free trial of a sophisticated enterprise software-a-service (SaaS) application. Pick up the phone and you can order not only flowers, but a wide array of products and services

Although it had grown to the point it almost seemed to take over the city of San Francisco every year, the mission of Dreamforce has remained the same: to help the Salesforce global community to imagine, design and deliver world-class customer experiences. Just like our in-person meetings have

Empathy needs to be the cornerstone of your customer service strategy. Learn how to cultivate cognitive empathy in your team.

Everyone likes to feel like a winner — and if you work in marketing, you have a wonderful opportunity to let people actually become one. Besides sending out discount offers or running ads about special promotions, one of the most time-tested and effective ways to generateb interest among your

It may not get put in a wooden chest and placed in a secret hiding spot, but data remains the most valuable treasure a business can possess. At one time, customer purchase records, financial statements and other mission-critical information would be stored in filing cabinets that could be securely

Some reps evolve from a promising new hire to a sales team all-star in a way that’s easy to miss. If you’re a manager or even the owner of a company, you probably have so much to do you just hope every rep will stay on top of their account list and work diligently towards their number. Anything

By Kathleen Garvin “Behind every successful business is a successful side hustle.” To be fair, that’s not exactly a saying, but test-driving a potential full-blown business on a part-time basis isn’t a bad idea. A side hustle or side gig is typically described as a small business operation someone

“How nice!” “Why, thank you!” “How did you know?” There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post. The fact is, customers are usually surprised and