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You don’t just want to be a startup. You want to be one of those kinds of startups — the ones experts suggest will become the next big thing in their industry, the ones whose every move gets covered in the media and whose name becomes almost synonymous with “innovation.” These are all examples of

Signing up a new customer can be a moment of almost fairy-tale happiness, but unfortunately not every relationship leads to a “happily ever after.” Customers come, but customers also go. They cancel their subscription. They decide not to bother upgrading. They opt out of receiving communication

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