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One of the most common ways to define productivity among sales teams is wrong, so let’s correct it right away. Being productive in sales does not refer to a salesperson closing deal after deal in quick succession. That’s an outcome. It’s crushing your quota, or boosting your win rate. Amassing a

“Whoops!” If there is only one word a salesperson should never utter while conducting a product demo in front of a customer or prospect, that’s the one. Though there are variations on it, that “Whoops” is a place-holder for what everyone watching the demo knows is going on in the salesperson's

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