Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —
"We are experiencing higher than normal call volumes . . .” “All of our agents are currently busy . . .” “We’ll get to you as soon as we’re back at our desks.” That last line may not be something you’ll hear when you reach out to a company for service and support, but you can almost imagine
For all the hard work and occasional challenges, there are many aspects of working in sales that can be a lot of fun. Travelling to thought-provoking industry events! Getting to know smart and creative customers! All kinds of data entry! Okay, so the data entry part usually isn’t considered all
If blog posts, social media posts and infographics are the appetizers of content marketing, consider white papers to be the main course. White papers are often far more attractively produced than they used to be, but their information-packed purpose remains the same. This was the resource that
Sales reps are used to presenting their forecasts at least once a quarter. Marketers often have to run through an upcoming campaign to the exec team. Heads of HR know they have to provide overviews of training or changes to the company's benefits program in a way that’s easy to understand. Even
It’s amazing how powerful the word “No” can be to a new salesperson, considering how short it is. Just two letters. Just one syllable. And still, it sometimes feels like a door is being closed in your face, or a phone call is being brought to an abrupt end. Even a novice sales rep will expect a
Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media
A large enterprise might be headquartered in a skyscraper versus a small business that’s run out of a strip mall, but once they have mobile apps, customers start to look at companies of all sizes with very similar expectations. They might understand, for instance, that a mom and pop shop won't
Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become
