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Pop quiz: What do you do with a hammer? The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy — you use it to saw something, like maybe that same piece of wood into which the nail was hammered. Now it gets tougher: what do you do with a marketing platform?

There are plenty of posters, laptop wallpapers or even fridge magnets that extol the virtues of great customer service. Maybe some of them are visible in the office where you work. They might say things like, “Customer Service Is Not A Department. It’s Everyone’s Job,” or “Customer Service Is Not

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across

This article will explore how CTAs differ for the two types of businesses, and how to create CTAs that improve click-through rates.

Small business owners have the advantage of being more personal on social media, which audiences generally like. Don’t be afraid to use social media in your own way to make it successful.

Everyone is familiar with the saying “time is money,” but a lot of business executives may not realize the exact relationship between the time it takes a customer to go through the sales cycle and their ability to achieve their annual financial goals. When companies start making forecasts, for

Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes

Let’s review the process of collecting and analyzing data in order to set up a CRM platform for your business, step by step.

Companies need to serve customers based on the specific expectations the customer has. Learn how to identify customer expectations and meet them.