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Master the steps we’ve outlined in this post to redefine your customer service experience, however, and you might find identifying and recruiting customer ambassadors a lot smoother -- maybe even easy.

For the second year in a row, Salesforce Canada has been recognized by The Globe and Mail as one of the Best Places to Work in Canada. Our Canadian family, whether working in one of our centres in Montreal, Toronto, and Vancouver, or working remotely across the country, is a vital part of the success of Salesforce.

Don’t worry if you weren’t able to be there on April 11. What follows is a recap of the themes and key points most Trailblazers were talking about:

The life of an entrepreneur is hectic, all-consuming and, for many entrepreneurs, exciting. Even with this career and lifestyle choice, however, there needs to be a balance. To achieve it, discipline, efficiency, and drive are necessary. This article will share advice from successful entrepreneurs as well as tools that will make the balancing act a little easier.

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.

Growth hacking isn't a step-by-step marketing plan that businesses can simply implement. It often requires creativity, the willingness to experiment, and the ability to adapt to changes quickly.

The best social media strategies don’t simply offer an additional channel for customers -- they provide an opportunity to deepen the relationship. When customers see such tools as an extension of the team, that’s guaranteed to happen.

Content marketing is a powerful tool that, when used strategically, can drastically shape your customer journey, positively impact multiple departments, and help turn customers into advocates.

Whether you’re questioning the happiness of your reps or just want to be proactive, consider trying out each of the following ideas to keep them passionate in their day-to-day roles.

There’s a way to make the business case for equal pay that’s just as professional and focused on the kind of outcomes that are important to most companies. These are a few of the often-overlooked benefits that will resonate with a lot of smart executives.