As it slowly became one of the biggest online platforms in the world, many Canadian companies were quick to recognize Facebook as a critical social media channel for their marketing efforts.
The biggest difference between evolving from startup to small business today is the ability to foresee a lot of things that might have taken entrepreneurs by surprise in the past.
The main thing to remember about outsourcing your marketing is that you, as the SMB, are still in control of your destiny. You provide the direction. Just arm yourself with the resources you need to make sure you’re headed in a direction of success.
We’ve come up with a few ways to think differently about the act of listening to (and learning from) sales call recordings below. Try them alone, or maybe with your sales coach or another coworker.
If you can tell a compelling story about your new product with each of these tactics, you stand a much better chance of launching something that positions your product’s rollout for long-term success.
Visualizations might seem a little forced the first time you try them, but they are an exercise in helping a customer service team think about customers as individual people, rather than a queue to get through.
A good assessment campaign offers real value to customers and prospects, of course, but they can also prove highly useful to the organization that creates them.
I imagine a lot of the people who joined me at Tractionforce -- a major cloud computing event that recently took place in Vancouver -- can understand the challenge of moving past “the way things have always been done” and transforming to the way they are now and how to create an outstanding customer experience along the way.
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