The more you pay attention to word of mouth marketing results, the more likely you’ll be able to improve them -- and achieve the kind of reputation that turns an SMB into one of Canada’s fastest-growing companies.
You can’t force customers to speak up, but you can always show you’re eager to listen and engage in a dialogue. And no matter how that discussion plays out, the data you collect in Sales Cloud will be richer for it.
While some of the ideas that follow are more mobile user-friendly, they don’t necessarily require more time, effort and expense than developing sales enablement content “the old fashioned way.”
There are many different theories about consultative selling and how it should work, but let’s keep things simple by breaking them into three general phases.
Building a strong blog audience for an SMB doesn’t happen overnight, but also remember that an audience that contributes to the growth of your business doesn’t have to number in the millions.
If you’re transforming the customer experience, you’re doing something really exciting -- and your pitch is just one way to let you share that excitement with the world.
You can start this process by looking at your best-performing assets in Marketing Cloud and repurpose the ones that really stand out in terms of engagement.
Customers won’t want sales reps hovering around them all year long, but if there’s a genuine attempt to develop a meaningful relationship they’ll be more likely to remain an engaged and loyal buyer over the long term.