Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.
Take some time to look back at historical information as well as any additional insights from your team as you create a make-good strategy that elevates your customer service operations.
Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?
Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions.
If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.
Entrepreneurs are ambitious by nature and tend to think big. As their vision is realized, however, they may need to add on a few of these other “more is more” concepts in order to make the SMB they launched sustainable.