A great customer service experience is something everyone remembers, but they may not realize the hard work that goes into making it happen on a daily basis. Having a plan early, along with the right technology and real commitment are the three pillars that make it a lot easier.
Learn how startups can sell more easily by embracing some of the elements that distinguish them from their larger counterparts and turn them to their advantage.
Canada’s 150th birthday is, without question, an incredible culmination of our achievements so far. In hindsight, though, we may see it as just the beginning of our next wave of growth.
If you ease your way into account-based marketing, you’ll soon be able to make your marketing dollars work a lot harder — and have your sales team look even smarter.
Given the many different touch points where customers may want to engage with your brand, coupled with those that are likely to emerge in the near future, this is a great time to create a strategy that builds consistency from the very beginning.
When you get the details right, customer feedback will appear less of an added burden and more like the extra touch of personal attention that reinforces why a customer chose to do business with your firm in the first place.