Recent Stories

It’s a lot quicker and easier to say “AI” than using the term “artificial intelligence” in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters — five Ws and one H. Unless you’ve already been using AI tools, for example, the

It’s not so much what customers are saying out loud when they’re looking for service and support that could change the way they look at a company in the future. It’s the silent commentary going on in their heads. Most customer service engagements — whether they happen by phone calls, e-mail

Some research is more reputable than others, but when you can tap into a network of more than 6,300 small businesses across the country — like the Canadian Federation of Independent Businesses can — the data you get back is pretty conclusive. The CFIB recently published “Crossing the Digital

We all think we know what closing a deal looks like. You might picture shaking the customer’s hand, sharing a smile or watching as they sign the paperwork. That’s not really what closing looks like, though. Those are actually snapshots of what happens once the essential details have been dealt

Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double

In 2016, the customer relationship management (CRM) market grew 27 per cent year over year — doubling 2015 growth. More organizations are investing in powerful technology to help them build, improve, and maintain customer relationships. To get the most out of their investment, you know it’s not as

Sales are the cornerstone of any business, providing valuable revenue that enables you to go from startup to seasoned entrepreneur.

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Explore ways ays businesses can increase customer service agent job satisfaction and overall happiness.

AI will affect each department in your business differently, but one pattern seems to be true across the board: It will vastly improve productivity.