Commerce that’s
actually unified.
The most complete, configurable, AI-powered commerce platform on the planet just got more powerful — and easier to use. See what’s new.
Commerce that’s
All together now: B2B, D2C, order management, payments, data, and AI.
With Unified Commerce, you get the most comprehensive and complete commerce platform possible. It’s the only commerce platform that natively extends — and seamlessly blends — commerce with sales, service, and marketing. Out-of-the-box, you get B2B and D2C storefronts, Order Management, and Payments all unified on the Salesforce Platform. Now, building a complete, AI-powered customer journey takes less time and generates 42% more revenue.*
* Salesforce FY23 Customer Success Metrics
Extend your team and excite your customers with Agents.
Agentforce Agents are proactive, autonomous applications that provide always-on support to merchants and customers. They’re grounded in data sources — like in-store interactions, customer reviews, unified customer profiles, ERP systems, CRM data, and metadata — to execute tasks according to their specific role. And because trust is our #1 value, they operate safely with clear adherence to privacy and security guidelines.
Help ecommerce merchandisers build and operate their sites with conversational setup and goal setting. The agent can complete common tasks like generating personalized promotions, writing product descriptions, or proactively acting on data insights.
Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase, or reorder products with pre-negotiated pricing. Use natural language, photos, or videos — all connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels, and accelerate transactions on popular messaging apps.
Give shoppers exactly what they need and enable seamless checkout across any digital channel with Agentforce Personal Shopper. Unlike traditional chatbots, it reasons, learns, and adapts. Integrated with ecommerce sites and messaging apps, it taps into enterprise-wide data — like catalog, product, customer preferences, and behavior — to deliver personalized, natural conversations and streamline purchases.
Get the most complete commerce portfolio on the market. No add-ons needed.
Unified Commerce comes complete and configurable out-of-the-box with commerce, marketing, sales, and service already connected. With everything you need — like B2B and D2C storefronts, Order Management, and Payments all together on a single catalog — building a comprehensive, AI-powered customer journey is faster and more efficient.
Unified Commerce includes these and more:
Higher conversions. Happier customers.
With new stylized templates, faster page loads, and optimized site components, businesses can now create D2C sites that are intuitive, responsive, and frictionless. Whether it's for B2C or B2B, companies can deliver the familiar, fast-paced experience consumers expect in everyday digital shopping.
New UI. Same powerful storefronts.
Managing multiple global sites just got easier. You asked, and now you can do your job in less clicks. Now you can switch between modules to accomplish all your daily tasks in one place like setting up a campaign, assigning products to pages, visual merchandising, updating search terms, and more. With easier-to-use tools, quick insights, trainings, and alerts, and the ability to save your fav features and apps to your home screen, you can reach your goals and see value fast.
Get in-store inventory insights in real time.
Boost conversion and shopper satisfaction with real-time inventory at the store level for every product. Merchants can see what's available to order, available to fulfill, future stock dates, and more. This informs Data Cloud for Commerce reports like Inventory Insights to help with predicting how to manage inventory networks, and avoid inventory surplus and sell-outs.
Checkout on any channel.
The most connected way to buy, ever. Available across your business and on every channel, Checkout is the most optimized out-of-the-box checkout experience for you and your shoppers — and it only takes 10 minutes to set up. Give customers a consistent, trusted experience wherever they’re shopping while creating more opportunities to raise revenue.
Reach millions more shoppers by adding the ability to “Buy With Prime” into your ecommerce, order management, and checkout experiences, and embed product reviews from Amazon right into your product listing pages. Engage with Amazon shoppers on any channel. Tap into a globally trusted checkout experience, including fast and free delivery, hassle-free returns, and easy fulfillment services, so you can deliver a superior shopping and review experience.
Improve conversion and speed up the path to purchase with essential checkout components like 1-click checkout and native merchant services like tax and shipping. Link by Stripe and Amazon Pay are now available as an express payment options to compliment other 1-click checkout options like Apple Pay and PayPal.
Existing customers of Stripe or Adyen can leverage Salesforce Payments without having to recontract, through a Bring Your Own Gateway (BYOG) model. Now, any Adyen or Stripe customer can buy Commerce Cloud and use Salesforce Payments with their existing accounts, without having to switch payment providers or build an integration.
Extend Commerce
Build joint marketing and commerce campaigns with ease. Leverage detailed engagement and purchase data to create precise marketing segments. Reach customers with highly personalized offers and re-engage shoppers with perfectly timed abandoned cart and back-in-stock notifications.
Unify everything from point of sale to checkout to the contact center. Manage every order with ease. Service agents can check on orders, process returns or exchanges, and place orders on behalf of customers, from directly within their customer service console.
Boost sales with advanced product configuration, bundles, and digital subscriptions — all using your sales team’s pre-negotiated pricing. Manage both digital contracts and actual physical goods orders in one place with a shared data model.
Turn data into insights and action. See revenue at every step.
Bring all of your data together into unified profiles — CRM, marketing, commerce, and even third-party data stored in Data Cloud. Make data-driven decisions that grow revenue and improve efficiency. Take personalization to the next level with promotions unique to every shopper. Get analytics data to drive more informed decisions, like bundling products frequently purchased together. Save time by automating tasks like back-in-stock alerts and initiating service cases.
Here's how Data Cloud transforms business.
Empower every merchant with complete data.
Data Cloud helps you harmonize enterprise data — like product details, inventory status, and transactional history — with customer data to create a single view to access and use across the entire customer journey. Boost revenue and operate efficiently with insights from AI-powered analytics, plus automation, helping you guide key business decisions like bundling underperforming products, or sending abandoned cart and back-in-stock notifications.
Make every experience stand out with data woven in.
Data Cloud Segments help you deliver high-value, cross-channel experiences to pre-defined customer segments enhanced with commerce data. By bringing in data from in-store, third-party online sources, reviews, and unified profiles, you can build common journeys across Marketing Cloud, Commerce Cloud, and Service Cloud.
Add personalization to every cart.
Cart Intelligence gives customers a shopping experience that keeps them wanting more. By connecting data stored in Data Cloud and across channels, you have the power to provide new levels of personalization that transform the way customers engage with their cart.
Minimize returns and keep “out of stock” out of mind.
Imagine a clear view of inventory across your business available anytime you need it. Inventory Intelligence enables you to stay in control of your stock and automate time-consuming tasks, like setting out-of-stock notifications.
Want to see less returns and more loyalty? Returns Insights analyzes natural language provided into return reason codes and product reviews, and creates actionable product description updates. That way, your store keeps innovating and your customers keep coming back.
Bundle, promote, and price top-performing products.
Keep close tabs on product readiness and performance so you’re always ready to make your next move. Take proactive measures like updating pricing to increase conversion. Create automated bundles for items frequently purchased together. Run a promotion based on customer behavior and AI-powered insights — all driven by your connected data through Data Cloud.
Try and buy commerce that grows with you.
Want a platform you can’t outgrow? Launch a self-service D2C online store right away. Or if you're a Salesforce customer, your storefront is included. Either way, merchants can spin up a storefront in minutes with a guided setup experience, add an optimized checkout solution, and start selling online.
Get all the tools you need to kickstart your business and grow revenue in a single suite. Try and buy Commerce Cloud with access to Sales, Service, and Marketing.
If you’re a Sales Cloud and Service Cloud customer* you get complimentary access to commerce, marketing, and data capabilities built into your CRM.
* Storefronts available in the US only. Included for Enterprise Edition customers and higher. Contact your AE to get access.
Transform insights to actions to revenue across the full customer journey with commerce natively built on the Salesforce Platform. You get fully unified commerce including ready-to-use data, AI, and analytics features.
These innovations are the reasons customers choose Salesforce.
Wherever your business takes you, you'll be well-equipped with AI innovation that turns opportunity into revenue fast. And it's only getting better.
Headless
Get the flexibility to deliver rich, custom experiences with ease. Get to market fast with new features and updates, on scalable architecture that grows with you. Integrate experiences seamlessly for a consistent and personalized presence across channels.
Composable
Create fast, unique experiences and unlock agility with continuous innovation on Composable Commerce — now with expanded out-of-the-box capabilities, enhanced hybrid storefront, and even faster performance.
Complete Straight Out of the Box
Experience faster performance, with fewer add-ons and integrations. Drive growth with AI-powered merchandising, a vast promotion set, A/B testing, advanced search, and more — without any hidden costs.
Globalization Capabilities
Grow internationally by centrally managing multiple brands and sites from one admin console. Localize language, currency, catalog, and seamlessly share rules, promos, and business logic across sites.
Enterprise Scale
As a trusted enterprise platform with 100% Cyber Week uptime, high-level security and performance are built in. Automatic updates, GDPR tools, PCI and HIPAA compliance, and an embedded CDN are taken care of.
Innovative Roadmap
100+ features are added every year across B2C, B2B, and Order Management. Last year, we added gen AI capabilities, a new composable storefront, enhanced APIs, and new integrations with TikTok, WhatsApp, and Meta.
Deployment Options and Dev Tools
Devs get free access to our Developer Center and Trailhead. Demos, product guides, and community expertise. Maintain complete flexibility, test in staging environments, and deploy across all regions and channels.
Customer Success and Support
Shared success is at the center of what we do. Get targeted guidance to maximize your busy seasons, optimize for conversion, and more via expert coaching sessions, 24/7 year-round phone support, and dev support.
Want more info? Watch the Commerce Cloud keynote at Dreamforce.
Get deeper insights on everything here by watching the Commerce keynote from Dreamforce 2024 over on Salesforce+. Hear straight from our leaders how our new product releases and latest innovations will boost productivity and revenue.
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