Web3 window with tabs 'Web3 Transactions' and 'Web3 Wallets'.

Salesforce Web3

Find new audiences and deepen relationships safely and sustainably with Web3 software built directly into your CRM.

Integrate Web3 data to identify customers while respecting privacy.

Access new architecture that integrates blockchain data into your CRM, such as wallet IDs and NFT transaction history.

Web3 window with the following tabs: Web3 Transactions, Web3 Wallets, Web3 Product, Recommendations. To the left is a Web3 profile.

Monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM.

Two Web3 wallets titled Account 1 and Account 2. Account 1 shows tokens and NFTs, Account 2 shows Tokens and Collectibles.

Identify and flag wallets that have been involved in potential fraudulent or other risky behavior.

Web3 window open with the following tabs: Web3 Transactions, Web3 Wallets, Web3 Product. A pop-out window titled Risk Score with up and down, High-Low arrows.
Web3 window with the following tabs: Web3 Transactions, Web3 Wallets, Web3 Product, Recommendations. To the left is a Web3 profile.
Two Web3 wallets titled Account 1 and Account 2. Account 1 shows tokens and NFTs, Account 2 shows Tokens and Collectibles.
Web3 window open with the following tabs: Web3 Transactions, Web3 Wallets, Web3 Product. A pop-out window titled Risk Score with up and down, High-Low arrows.

Create and manage NFT collections from one place.

Configure contract parameters for new NFT collections using a secure audited template.

NTO Snowboard NFT Collection with a Connect to Wallet CTA. A Create Smart Contract window is below.

Pause NFT collections at any time, withdraw funds, enable multisignature actions on smart contracts, and administer role-based privacy controls.

Task list window with Code, Read Contract, and Write Contract tabs. A checkmark is next to a title in the middle of the window reading: Contract Source Code Verified.

Choose from sustainable blockchains and estimate carbon usage prior to deployment.

A Carbon Footprint bar graph titled: Blockchain: Polygon. Six bars grow sideways in a positive trend.
NTO Snowboard NFT Collection with a Connect to Wallet CTA. A Create Smart Contract window is below.
Task list window with Code, Read Contract, and Write Contract tabs. A checkmark is next to a title in the middle of the window reading: Contract Source Code Verified.
A Carbon Footprint bar graph titled: Blockchain: Polygon. Six bars grow sideways in a positive trend.

Get the most out of your Web3 platform with thousands of partner apps and experts.

Capgemini logo
Dentsu logo
Deloitte logo
Formstack, LLC logo
Qualtrics, LLC logo
Formsite logo
Illustration of a digital newsletter wireframe next to Astro with a backpack on.

Stay up to date on all things commerce.

Sign up for our monthly commerce newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Learn new skills with free, guided learning on Trailhead.

Web3 FAQ

Web3 (also known as web 3.0) is the coined term for the next generation of the internet. Web3 encompasses the new applications and possibilities for emerging technologies like blockchain, cryptocurrency, non-fungible tokens (NFTs), and the metaverse.

Our Web3 platform allows you to connect Web3 data (Wallet IDs, token IDs, and NFT transaction history) with your CRM, and easily create, manage, and deploy NFT collections on sustainable blockchains.

Salesforce Web3 helps companies:

  • Connect their CRM and Customer 360 with Web3 data
  • Deepen relationships with customers by easily creating digital collections with clicks not code
  • Reach new audiences through emerging Web3 channels
  • Build trust and prioritize sustainability with built-in fraud protection, safety tools, and a net zero strategy

Salesforce plays a pivotal role in the Web3 space by providing scalable, comprehensive, and turnkey solutions to support businesses in their exploration of decentralized systems and blockchain technology. With a focus on integrating customer data and embracing practical use cases of non-fungible tokens (NFTs) like free NFTs, loyalty programs, digital twins, proof of authenticity, Salesforce enables enterprises to enter Web3 in a strategic and successful manner. By offering trusted and sustainable platforms, Salesforce empowers businesses to leverage the benefits of Web3, drive customer engagement, and create innovative experiences while ensuring scalability, security, and ease of adoption.

An NFT (nonfungible token) is a digital asset that represents either digital or physical objects like art, music, event tickets, videos, and more. They’re backed by smart contracts, which allows them to have distinctive properties such as secondary sales and transferable value.

Read the blog to learn more about what NFTs are.

Brands are starting to use NFTs as a way to build loyalty, drive new revenue streams, and engage new communities.