Bespoke Collection
“Salesforce helps us deepen the potential for long-term relationships with our customers.”
Building connections, a glass at a time
A wedding toast. An intimate dinner. A relaxing late afternoon on the patio. A fine wine shared with family or friends can turn any occasion into a special memory — from life’s greatest events to its quietest moments. Bespoke Collection strives to capture that kind of personal magic through a curated selection of premium wine, membership, and art experiences that make the most of their three unique brands: Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines. “Bespoke, in essence, is about tailored scenarios,” says Paul Leary, President and Partner.
“Using Data.com, we’ve been able to isolate groups of decision makers within various Bay Area companies — for the sake of driving traffic to Ma(i)sonry Napa Valley (our retail business), and to encourage corporate gifting.”
And just as the creation of a great wine connects many different elements — from varietal choice to the terroir where the grapes are grown — creating the right experiences for clients requires just the right connections with customers, vendors, and employees. That’s why Bespoke and Salesforce are a perfect pairing. With Marketing Cloud, Bespoke can focus on attracting the right clients, building deeply-involved relationships, fostering long-term business via loyalty programs and membership, and understanding behavior.
The epitome of this was a recent scenario where two visitors came to their gallery in St. Helena. “They perused the space, spoke with two gallery consultants, and decided to purchase several pieces of art,” adds Leary. During the process, one of the gallery consultants recommended that the couple visit their wine and design collective in Yountville — Ma(i)sonry Napa Valley. Upon leaving, the couple mentioned they would visit later that day. Immediately, the gallery consultant used the Salesforce1 Mobile App to alert the Ma(i)sonry staff of the upcoming visit, along with the clients’ preferences and other pertinent details. “Thanks to the Salesforce1 Mobile App, we were able to keep these clients in our sphere, help draw them in as ambassadors, and truly showcase our ability to fire on all cylinders,” says Leary.
The vintages of tomorrow
Investment in social technology has provided an in-depth look into customers beyond the frequency of their visits, and monetary value. It lets Bespoke add more personal, one-to-one, interest-driven content to their local clients and prospects for more predictive and tailored experiences. And that’s a big differentiator in a crowded marketplace. “By placing emphasis on relationship-based sales — instead of transaction-based — we’re able to increase customer retention and satisfaction, referrals, and order value. This is not possible without Salesforce and social technologies,” says Leary.
Keep exploring stories like this one.
Boggi Milano delivers on the omni-channel promise.
Surf Air disrupted private airlines with a new all-you-can-fly model.
Wealthsimple rethinks investment for the digital age.
